Golf World Monday - May 23, 2011

5.23.11

in the magazine…

Editor-in-Chi Ef Geoff Russell dEsigndirECtor Tim Carr ExECutivE Editor Ron Sirak Managing Editor Tim Murphy sEnior Editors John Antonini, Bill Fields, E.Michael Johnson sEnior Editor, spECial projECts Peter Finch sEnior Editor, travEl Matthew M. Ginella sEnior WritErs Jaime Diaz, Ryan Herrington, Tim Rosaforte dirECtor of photography Christian Iooss asso Ciat E Editor Mike Stachura assistant Managing Editor Mary Rung dEputy piCturE Editor Kerry Brady ChiEf of rEsEarCh Linda Wesley EditorialrEsEarChEr/adMinistrator Lisa Vannais Shultz sEnior staff photographEr Dom Furore staff photographEr J. D. Cuban sEnior Contributing photographEr Stephen Szurlej ar ChitECtur E Editor Ron Whitten fashion dir ECtor Marty Hackel Contributing Writ Ers Dave Anderson, Brett Avery, MikE Cullity, john fEinstEin, Chris Millard, jiM Moriarty, gEoff shaCkElford, davE shEdloski, john strEgE EuropEan CorrEspondEnt John Huggan WEb Editor Sam Weinman golfdigEst.Co M staff Liz Bergren, Alex Myers ChairMan, Editorial dirECtor Jerry Tarde brand Editor Bob Carney viCE prEsidEnt, publishingdirECtor Thomas J. Bair

gOLf WORLd mAgAZINE//5.30.11

puBliSheD BY co NDé Na ST ChairMan S.I. Newhouse, Jr. ChiEf ExECutivE offiCEr Charles H. Townsend prEsidEnt Robert A. Sauerberg, Jr. ChiEf opErating offiCEr & ChiEf finanCial offiCEr John W. Bellando ChiEf MarkEting offiCEr Louis Cona ChiEf adMinistrativE offiCEr Jill Bright ChiEf tEChnology offi CEr Joe Simon

sEnior viCE prEsidEnt, opErations & stratEgiC sourCing David Orlin Managing dirECtor, rEal EstatE Robert Bennis sEnior viCE prEsidEnt, CorporatE ControllEr David B. Chemidlin sEnior viCE prEsidEnt, brand CoMMuniCations Maurie Perl sEnior viCE prEsidEnt, MarkEt rEsEarCh Scott Mcdonald sEnior viCE prEsidEnt, finanCE Jennifer Graham sEnior vp, ConsuMEr businEss dEvElopMEnt Julie Michalowski sEnior viCE prEsidEnt, Editorial opErations Rick Levine sEnior viCE prEsidEnt, CorporatE CoMMuniCations Patricia Steele viCE prEsidEnt, Editorial assEts & rights Edward Klaris viCE prEsidEnt, huMan rEsourCEs Matthew Norman coNDé NaST meDia group ExECutivE viCE prEsidEnt, ChiEf intEgration offiCEr Drew Schutte sEnior viCE prEsidEnt, finanCE Robert A. Silverstone sEnior viCE prEsidEnt, CorporatE salEs Thomas H. Hartman viCE prEsidEnt, intEgratEd MarkEting Linda Mason viCE prEsidEnt, digital salEs Josh Stinchcomb coNDé NaST coNSumer markeTiNg Ex ECutivE vi CE pr EsidEnt Monica Ray viCE prEsidEnt, rEtail MarkEting James J. Mate viCE prEsidEnt, databasE MarkEting Robert Schroko viCE prEsidEnt, ConsuMEr MarkEting Gary Foodim viCE prEsidEnt, digital ConsuMEr MarkEtingHenryDonahue vi CE pr EsidEnt, planning and op Erations Matthew Hoffmeyer ExECutivE dir ECtor Heather Hamilton

publish Er Laura Sequenzia asso Ciat E publish Ers Dan Robertson, Jeffrey S. Ahl New York s Enior salEs dir ECtor Chris Caggiano luxury goods dirECtor Theresa Seclow ny aCCount ManagErs Tiffany Cave, Jodi Neuhauser 4 times square, new york, ny 10036, 212-286-2771 Travel & equipmeNT SaleS salEs dirECtor, travEl & EquipMEnt Michael Dokla 20 Westport road, box 850, Wilton, Ct 06897-0850, 203-761-5277 BoSToN rMd MEdia RobertDesalvo 27 CongrEss strEEt, salEM, Ma, 01970, 978-825-1770 DallaS WEikEl MEdia Lucinda Weikel 4217 Camden, dallas, tx, 75206, 214-824-9008 DeTroiT d Etroit sal Es ManagEr Jim Heidt 2600 W. big beaver road, suite 440, troy, Mi, 48084, 248-458-7988 loS aNgeleS ExECutivE dirECtor, WEst Coast, EquipMEnt BruceTaylor southErn California dirECtor Thane Call 6300 Wilshire blvd, 12th floor, los angeles, Ca 90048, 323-965-7100 miDweST Mid WEst ManagEr John Goldrick 875 n. Michigan, suite 3550, Chicago, il 60611, 312-649-3538 pacific NorThweST thE luCky group NoelLucky 869 theater drive, bend, or, 97702, 310-779-1706 SaN fraNciSco ManagEr Nancy Houser 50 francisco street, suite 400, san francisco, Ca, 94133, 415-955-8240 ScoTTSDale thE i MagE group Linda Dillenbeck 9720 n. 80th Way, scottsdale, aZ 85258, 480-460-5650 SouTheaST southEastErn salEs ManagEr Patty Stafford 3500 piedmont road, suite 505, atlanta, ga 30305, 404-365-5509 SouTheaST/floriDa butlEr & hall assoCiatEs, inC., 873 byrnwyck road, atlanta, ga 30319 Ed Butler, 404-250-1040, Rick Hall, 843-416-8635 Blair Leburn, 404-255-4480 golf worlD gallerY SaleS CustoM solutions MEdia 60 fifth avenue, new york, ny 10011, 800-604-1840 advErtising assistants Lisa Henderson, Courtney Hazirjian, gisEllE MunoZ, ally oldfiEld, ina rEynolds, austin C. sMith susiE stoklosa, kathErinE stuntEbECk iNTegraTeD markeTiNg aND STraTegic DevelopmeNT sEnior ExECutivE, brand dirECtor Scott Fedonchik ExECutivE Cr EativE dir ECtor Debbie Chute asso Ciat E Cr EativE dir ECtor Lance Hertzbach art dir ECtors Gina Hopkins, Bill Specht sEnior ManagEr, CrEativE sErviCEs Katie Targowski dirECtor, CustoM publishing Robert LaMarche dirECtor, intEgratEd MarkEting Jane Kaupp WEst Coast dirECtor Christine Shannon assoCiatE dirECtors, intEgratEd MarkEting stEphaniE MinEss, katE nEWton sEnior ManagEr, digital MEdia Bob Reh assoCiatE dirECtor, stratEgiC MarkEting Chris Barton Coordinator, intEgratEd MarkEting Emily Ziering MarkEting rEsEarCh Coordinator Chelsea Lesky eveNTS & SporTS markeTiNg ExECutivE dirECtor Karen Elyse dirECtor of opErations Greg Ross ManagEr Kate Nicholson fiNaNcial plaNNiNg finanCial planning dirECtor Chris Petruccelli businEss ManagEr Carol Laudati assoCiatE businEss ManagEr Nikki Arakelian puBlic relaTioNS ExECutivE dirECtor Meg D’Incecco publiCist Will Ober Travel & equipmeNT group sEnior ExECutivE, national EquipMEntdirECtor James Kahn

� contributing writer brett avery was at hamilton farm gc in new Jersey for suzann pettersen’s sybase match play victory. while there, avery talked with lpga commissioner mike whan about the struggles he has encountered scheduling events for his tour.

showing up in tour pros’ bags and why one should be in yours.

� contributing writer mike cullity checks in with hall of famer nancy lopez, who competed in the handa cup in new hampshire.

this week on golfDigest.com

gOLf WORLd.COm// ThIs WEEk

� whether you’re new to playing golf or want to brush up on the basics here’s a primer from the editors of Golf Digest.

� Go to our Facebook page to join the discussion on whether the pro tours should have more match-play events and which is the better texas event, the colonial or the byron nelson?

� executive editor ron sirak was at colonial cc in fort worth for the crowne plaza invitational. he details david toms’ victory over charlie wi and explains how the 13-time pga tour winner has turned his career around.

golf worlD monDay on television

� equipment editor e. michael Johnson explains why more and more 4-woods have been

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