Golf World Monday - January 16, 2012

gore’s;army
wins;a;battle

much of what pro golfers post on twitter quali-fies as inane (no one cares that you just ate an egg-white omelet). by contrast, what Jason gore, who missed getting back his pga tour card at last month’s q school, typed Jan. 8 was more heartfelt: “Just signed up for @ntrustopen qualifier, but you have no idea how stoked i’d be to get a sponsors invitation! #myhometown #mymajor.” the 37-year-old was referencing the northern trust open at riviera cc near los angeles, a must-play event for someone who grew up in valencia and went to college at pepperdine. his missive became a call to arms for many of the 9,000-plus who follow @jasongore59. within 48 hours, they digitally stuffed the northern trust twitter feed with pleas for gore to get into the field, retweets even coming from nascar driver kevin harvick and actor don cheadle. by Jan. 12 tournament director Jerry west abided. “we are pleased to see that his many fans on twitter agreed he is deserving of this exemption,” west said. “holy [cow], i feel like tim tebow,” said gore, who demonstrated the impact of social media when fueled with meaningful thoughts rather than breakfast menus. gore has plenty of thank-you’s now to write, but at least they only have to be 140 characters. —R.H.