despite the recent economic downturn, the game
has thrived as one of the most reliable and consistently successful fundraising vehicles in sports.
golf 20/20, a charitable organization that combines all areas of the industry from club owners
to media members, announced this week that
golf had a $3.9 billion charitable impact in 2011.
the beneficiaries include health, environment,
education, youth and cultural groups on both the
national and local scale. “regardless of the economic climate,” said steve mona (shown), ceo of
the world golf foundation and an administrator
of golf 20/20, “golf is a key driver of charitable
giving in the u.s.” fundraising golf events are successful not only because of popularity, but they
are relatively easy to organize and provide networking and exposure opportunities. “as a major
focus of the golf industry, working with organizers
of philanthropic events helps improve millions of
lives,” added mona. with rounds played this year
up 7. 5 percent over 2011 and marketable stars like
rory mcilroy making appearances worldwide,
look for golf’s charitable impact to continue growing—in numbers and global reach—for years to
come. —Brendan Mohler (@BrendanMohlerGW)
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